We want to inspire people to take a step back and just enjoy life. Our store and our website are just byproducts of our vision which is to be the ones who provide that escape from reality. Our products are designed with emotion: a kids smile when they enter the store, a best friends hug when they receive their sweet box, or mum and dads reaction to getting retro sweets that takes them way back. We want to make these moments accessible by popping up wherever we can, by producing our products ethically and as sustainably as possible, and really ensuring we go above and beyond being just another sweet shop.